The Ad Master - Advertise Everywhere » backlinks

Get TONS More Traffic – Create Profitable Backlinks

Sheila — Fri, 06 Feb 2009 03:28:35 +0000

Back links are really important in the world of Search Engine Optimization. If you want your site to do well in search engine listing results you have to have a good page ranking. If you want a higher page ranking you’re going to need to create lots and lots of back links.It takes time and talent to do this but it will be worth it. Google receives 3,000 search inquiries a second. That’s 180,000 per minute. If you want your share of this avalanche of free business, you will need to work hard and work smart. Back links are simply a link from somewhere else to your site. It sounds easy to create them and it is easy, but you will need thousands of these links and you will need new ones every month. They may only take a minute to create but to create hundreds or thousands take lots of time and talent.

How Many Links Do You Need?

Lots and lots. You need more than the competitor that is ranked number one with Google. If you do that, you will be number one. Let’s take a look at a few areas and see how many we would need to dominate that field. – Top company in “search engine optimization” had 52,100 links – Top company in “web site design” had 54,200 links – Top Company in “custom T-shirts” had 72,000 links – Top Company in “Tiffany Lamps” had 825

As you can see, the more competitive the area, the more links it takes to be number one. Plan to add as many links as you can every month for as long as you stay in business. Remember that your competitors are adding new links every month too, so the number of links you need keeps growing.

Beware Of Short Cuts To Success

As you surf the web, you will see sites that advertise short cuts to link creation. They offer to sell you hundreds of links. As you evaluate these services, realize that the quality of your links is important to your success. The sites you link to must concern themselves with similar topics to your site or they may be disregarded by the search engines. Also, the quality of the linking site is important. If the site is known for spam or porn, you may be seriously penalized search engine rankings just for being associated with it. Buying back links is fraught with danger. Choosing the site you link and actually creating the link to is a much better alternative.

Using Articles To Create Links

Writing informative articles is a great way to create back links. You can use the articles on your site and publish them to article directory sites. Every site that publishes your article will create a back link to your site. Other sites may pick up your article and publish it creating “viral” publishing and more links. You should assign someone to write one or two articles every month without fail or hire an outside source to do this for you.

Using Video To Create Links

Another great way to create links and sell as well is to create video clips that tell your story or sell your product in an interesting way. You can use these clips to sell on your site and you can publish them to video sites like youtube.com, metacafe.com, viddler.com and many others. These get great rankings in the search engines. You should assign someone to write one or two articles every month without fail or hire an outside source to do this for you.

Using Social Networks To Create Links

Social networks like myspace.com are great ways to create quality links. Myspace is one of the most visited sites on the web, so links from it make your site rank as very popular. To create links from social sites, open an account , link to others with similar interests, and make comments that include a link to your site.

Using Blogs To Create Links Blogs want comments from readers. Visit blogs on similar topics to yours and on any popular blogs, leave a comment on a posting. Your comment can contain a link to your site. This should not be just self serving but should continue the dialog. For example, if your site deals with web marketing and you see a blog article on meta tags, you might make a comment like, “excellent article with good points. I also found good meta tag tools at www.yoursite.com” One great way to find good blogs is to set up a Google alert for all keywords you use and you will be notified anytime a post is made with those key words. Then, you simply visit the blog and make a comment.

That Sounds Like A Lot Of Work

It is a huge amount of work but just keep remembering those 180,000 inquiries per second. If you do not have the time to do this kind of work, there are micro ad agencies on the web who can do it for you. Outsourcing this work is very cost effective as it allows you to keep selling and managing while someone else creates the links that drive your site to the top of the inquiry list.

SEO Basics And Creating Your Own 800 lb Gorilla

Sheila — Wed, 20 Aug 2008 14:53:12 +0000

There is nothing like having an 800 Pound Gorilla perched at the top of the most competitive key phrases in your industry (staring your down) every time you even THINK about optimizing a new search term.

Despite why they are there (usually as a result of patience, planning and persistence) what may be more disturbing is how 9 out of 10 searches for keywords in your niche include a page (or two) of your competitors as consistent, relevant search results. Before you scratch your head in frustration or disbelief, understand there is a light at the end of the tunnel and a way to throw in a banana peel of your own and enter the ranking game with verve.To the untrained eye, this is an intimidating experience, however to an SEO (who understands the amount of work required to acquire and maintain multiple rankings) it is nothing more than SEO basics and an exercise in tactful site promotion. SEO intrinsically by nature is basic, basic, yet extremely time consuming to manage.

Search engine rankings are based on the a multitude of aggregate criteria from various overlapping algorithms. These algorithms in turn administer the quality and roster of the search engine index. Each algorithm executes a specific battery of litmus tests that conduct evaluations on each page either discovered during pre-indexing, on existing pages (for relevance and reordering) or evaluates which aged pages gain immunity from less stringent algorithms and advance to authority status through TrustRank, Phrase Rank and Search Engine Trust.

SEO Basics: Getting your Foot in the Door

Once a page makes it into a search engine’s index, it is constantly guaged for relevance and elevated or demoted to based upon the search query initiated from search engines using an array of calculations. Despite the complexity of the advanced SEO principles outlined above, the simple fact is, as long as you provide a sufficient quantity of the criteria those algorithms are looking for in the appropriate quantity search engines use to assess relevance, your pages will fare well as search engine result pages.

Fortunately for us, the fabric of the internet is links, attention / engagement and popularity. At least those fundamental aspects are the primary considerations and serve as the building blocks of a solid optimization campaign.

SEO Basics: Adding the Right Ingredients

Rather than thinking of organic search engine optimization it as one practice alone, more specifically, it is a series of events produced in tandem that produce the phenomenon of creating consistent top 10 placement. Therefore, employing “Basic SEO” for your site (through and through) can provide more than just rankings. Over time, the streamlined use of SEO can provide your pages with an added advantage over less refined content. That advantage is the acquisition of authority status due to the quality of the content, accessibility from interested searchers and visibility through repeated exposure.

Aside from getting a page or site to occupy high ranking search results, those pages that weight the anchor and remain in the top 10 or top 5 results respectively are due to calculations of user engagement (how long people stay on the site), link popularity (how many sites that are trusted link to theirs) and the merit and relevance of the content (the content must be enticing and appealing).

It doesn’t matter if you are a fortune 500, fortune 100 or mom and pop shop, the results are the same if you apply the fundamentals of Basic SEO to garner the interest of search engine spiders for your content. Granted the resources are in favor of the company with deep pockets (as they can dedicate more man or woman power to the promotion process), but the underlying message is, not to be discouraged by those who may have got the jump on you and started months or years in advance. It is possible to catch up or surpass those who rest on their laurels in the search engine index, it is just a matter of content quality, the frequency of adding new content or resources and traffic.

How to turn your Chimp of a Site into an 800 Pound Gorilla:

Start from the bottom up, laying the groundwork is the key. The foundation supports the growth or stemming of continuity that resonates throughout the site. If you have your site established on the premise of a specific niche of information and continually add to that systematically, then chances are you are going to appeal to search engines as a resource for that category.

One example is, making daily blog posts, adding articles or products to your e-commerce site, then the links per page ratio comes into play. Based on the keywords you are targeting, the less competitive the keyword the easier it is to acquire a ranking for. Granted getting in the top 10 for a term like “purple toenail clippers” may not draw traffic, the idea behind this is a page mentioning the subject in the titles, tags and content and a few links from a few pages and there is your top 10 ranking for the phrase.

For more competitive terms, you will require (1) more content about the subject matter or (2) more links to the target site or page to increase relevance, how complicated is that? Yet each phrase has a threshold based on the activity in search engines for those terms. Call it the side effects of supply and demand or just plain competition, the more sites targeting a term the more difficult is will be to acquire it.

This is why foresight in forecasting trends for root phrases or a entire series of keywords can start with purchasing a domain with those keywords and populating the site with related / themed content over time to produce the right signals that your site, pages and tags are 100% relevant to those phrases, once again SEO Basics in action.

If terms are extremely competitive, then your pages will have to pass a higher degree of scrutiny from the various algorithms. It is important to note that each algorithm has a reward and penalty based mathematical trigger, so it is not just about adding 1000 pages or adding 1000 links it is about developing each area of the base phrases, the keywords and the content equivocally to produce a natural progression of the ranking factors that contribute to a high ranking position. That is the art and science of SEO, knowing when, where and how to perform each stage and more importantly why. With the right focus, the right content and the right volume of internal and external links, you can essentially elevate dozens of keywords simultaneously for your pages through a delicate optimization / balancing act to systematically increase search engine relevance.

SEO Basics: Increasing Relevance through Consistent Updates

Rather than leaving it to chance, it is better to give search engines what they want and have a content development strategy to add consistent content on a regular basis for 2 reasons (1) it gives people a reason to come back and (2) search engines reward fresh content. Oftentimes for the sake of branding a company has their hands tied regarding the amount of content that add to the site. If it is painfully obvious that the red tape is just too think (speaking of large corporation here) then creating a content rich site for the sake of lead generation may be an option you wish to consider. With so many ways to rank using various tactics, none are more powerful than solid content. One strategy is, to add 3-5 blog posts per week, write niche articles or content that pertains to the the phrases you want to rank for then inter-link your content and build quality external links from trusted sources. Aside from that, let trust and authority develop over time.

After the on page factors are well established (which can be done through creating an optimized website template and tagging your pages appropriately) you are ready to embark on the true journey which is populating your pages with (a) useful posts, articles, statistics and (b) links to other resources. Why, because these are the trappings of creating website authority which is the goal of organic SEO. The human visitors provide traffic, search engines (if appeased) will add your pages to their index to provide even more pre-qualified traffic, it is a pure win/win situation.

SEO Basics: Basic SEO Factors involve facets such as:

1. Forward linking – This implies who you link to, if your site has limited information on a topic and you link to another source which has a more thorough grasp of the subject, you get a gold star and can give your site a sliver of promotion when it comes to building search engine trust.

2. Acquiring Targeted Back Links – Acquiring back links implies that other sites have found something you said useful and are endorsing your content to their readers, visitors, clients, etc. Acquiring a back link for a newer site implies that based on the reputation of the site offering it, you are a trusted resource worthy of passing the word on (so to speak). By acquiring the right type of back links for your site from trusted sources, your site takes on the characteristic of an authority site, which once again, ultimately is the premise of organic optimization.

3. Tagging your content for the most relevance – Simply put, if your pages is about green widgets, then make sure the tags and title of the page is about green widgets and try to mention the “exact match” phrases than one may type in search engines to find it, in the body text 2-6 times.

4. Letting time work for you not against you – If your content is optimized (meaning linked appropriately internally and externally) then it will have the right trappings to gain authority in search engines. Roughly translated, if your content is indexed (because you optimized it, or managed to toggle the phenomenon of getting a quality link, etc.) then that link can age in the search engine index.

Depending on how frequently this page is called from the bin (the jar where all of the information about your site is stored, based on search engines crawling your pages) those pages then gain a degree of link juice or link weight in the index. Every 3-4 months, your pages can graduate to higher degrees of trust and the pages that had links pointing to and from your site, now have the ability to affect search results on their own vs. just trying to play catch up using external factors alone.

For example, a link from a page in your site that links back to another page in your site (this is called a deep link) can now provide more than enough link weight to provide the target page with it’s own top 10 placement. So, the value of tending and pruning your pages from the perspective of the long-term SEO value they possess becomes more apparent as you realize that a site can sustain itself from it’s own internal linking if constructed properly.

That may very well signify the conclusion of this article as the last principle is most assuredly bordering on Advanced SEO. Through understanding the basics, it provides you with less refinement down the line and since it is a competitive marketplace out there for millions of keywords that bear traffic, adhering to fundamentals that when matured are well worth the investment can be your best bet for advertising in the long run.

Who would have thought that great content, website structure and popularity could be broken into so many facets. This is another testament to the fact, that keeping things simple and focusing on Basic SEO structure is all it takes when combined with timing, exposure and relevance to manage your very own 800 pound gorilla in the SERPs (search engine result pages).

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

Take A Minute and Get A Couple Quick, EASY Backlinks!

Sheila — Sun, 27 Jul 2008 14:25:30 +0000

I ran across these yesterday on digital point forum – very easy

“You all know Aboutus.com, now when someone types a domain after the slash/ it will generate auto article.

So what do you need?

You need a proper website running with a proper meta title, description and keywords.

You need to type on the address line:
www.aboutus.org/www.domain.com

Don’t forget, www.domain.com should be your domain, replace it with yours.

You will notice a page that will announce a “building article” note.

In 5 seconds you will have a whole page for your website and SE’s will crawl that fast.

Another one is domain tools, you probably all know it, just one trick:
Over the address bar click:
www.whois.domaintools.com/www.domain.com

Don’t forget, www.domain.com should be your domain!, replace it with yours.

It will do the same thing, 1 page for your website and many other pages will link to this, again fast crawl from SE’s.

There are few more similar websites that no one really took into account, don’t wait others will do it for you, you make it first and get index first.

Another trick is cubestat which means your domain page will have many other pages that will link each other = fast crawl from SE’s.
Over the address bar click:
www.cubestat.com/www.domain.com

Don’t forget, www.domain.com should be your domain!, replace it with yours.

Again,
It will generate your domain page with full info.

Similar thing happen on Alexa.com, but if you don’t do it Alexa bot might do it alone, but slowly else go to Alexa and type your URL (let them know about your new website)”

Do You Want MORE Backlinks? Check This Out.

Sheila — Thu, 24 Jul 2008 13:23:29 +0000

As you might know, I am working on building backlinks to my site. I have been researching and researching trying to find the very best info I can. I have come across some of the greatest articles with lists of techniques to help anyone improve the quality and quantity of links to their site.

Here is a FANTASTIC Article I found to help build links to your website:

102-ways-to-make-your-blog-or-site-a-back-link-superstar(A MUST READ!)

These blogs have the ‘no follow’ link disabled from the comments, which means that if you comment on these sites, you will get an actual link. You may copy this list in its entirety and place it on your site, as long as you link back to it using the code below this paragraph.

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Update: The newest blogs will now appear at the beginning to make the D-List easier to use.
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Top 10 Link Building Strategies

Sheila — Wed, 23 Jul 2008 09:44:05 +0000

OK Everyone – I’ve had this sight online for a little bit over 3 months. I have gathered tons of info to help people advertise online, I’ve had great results selling products with these advertising strategies. BUT, I have a problem. This is the first time I have put together a blog or site where I am not actually selling a product and I am realizing that the same advertising methods don’t work because I am searching for different results. I found this list of link building techniques and have implemented about 7 out of 10 of them so far. I wonder how long it will take before I actually have a page rank. Does anyone have any suggestions or advice? Can you ad anything to these techniques?

Here is a list of top 10 link-building stragtegies based on my own experience of building links to my sites. The order in which these methods are listed do not necessarily reflect their order of effectiveness. Some methods may work better than others for certain sites.

1. Submit to web directories – Submitting to web directories is a vital part of every successful link building campaign. Apart from driving traffic to your website through direct referrals, web directories provide static, one-way links to your site, boosting your link popularity and improving your rankings on the major search engines like Google and Yahoo. It is important to note that not all directory listings are equal. Listings from trusted, established directories like Yahoo! and DMOZ are more valuable than those from the thousands of others on the net. All else being equal, a link from a directory focused on your niche is worth more than one from a general directories. Submit to both free and paid directories. Free directories provide one-way links to your site with no strings attached, but they can take forever to review your link. Paid listings can be a good investment if the fees are reasonable and the pages on which your link will reside have decent PRs. Your sites will be listed with fewer competing links on paid directories.

2. Write articles and press releases – Submitting your article to directories is a highly effective way to build one-way links to your site. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to article directories to be read by the general public and reprinted on other web sites. Appended to the end of your article is a resource box which contain links to your site and email address. While there are hundreds or even thousands of article directories on the web, you should focus on writing a high quality article and submitting to a handful of the more popular ones. Having your article published on a top directory can be worth more than a hundred less reputable ones. If you write something that people find useful, they may pick it up and reprint it on their blogs, newsletters, etc. This is how a quality article propagates virally in cyberspace– it virtually distributes itself without your having to manually submit to a thousand article directories.

3. Exchange links with related sites – Online forums like Digitalpoint are an excellent place to find reciprocal linking partners. Avoid sending out spammy e-mail solicitations like those generated by many SEO software programs. I get dozens of these everyday.

4. Make use of social bookmarking sites – Social bookmarking sites help bring together internet users from every corner of the world into a virtual global village. Submitting content to sites like Digg.com, YouTube.com and Del.icio.us can bring lots of visitors in a hurry. It is important to understand that sites like Digg and YouTube are not necessarily shock sites. Although there is some publicity to be gained from the shock value of an article or video, one must not resort to tasteless and offensive materials to gain attention. There is only so much value in the attention gotten by being the village idiot.

5. Buy text links on other sites – Although link buying is somewhat an unnatural way to build links, it may be the only way to increase your link popularity if your site is not unique or interesting enough to get people to link to you on their own. Most commercial sites fall into this category. You should buy links in a way that simulates natural linking as much as possible. Buy text links from sites that are related to yours. Vary anchor texts and descriptions. Buy links from internal as well as home pages. Buy links from both high- and low-PR sites (which can be gotten at a bargain prices).

6. Participate in online forums – Sharing knowledge can be a very powerful way to establish your online presence and credibility. If you check your backlinks on search engines like Google and Yahoo!, you may notice that a number of them come from the signatures of forum posts, that is, if you post in forums. Most forums allow signature links. I don’t participate in forums that don’t as allowing them is the least the forums can do to compensate me for contributing to their contents.

7. Write testimonials and reviews. – Writing a glowing review about a product or service and submitting to your vendor or service provider can give you a very high quality link back to your site. But this strategy can prove time-consuming as many vendors publish only a handful of testimonials from their customers. Don’t waste your time by sending a testimonial to a vendor who does not have a “Testimonials” page on their site. When submitting a review or testimonial, don’t forget to mention to your vendor that they should be feel free to publish your comments on their site (along with a link to your site).

8. Ask vendors and clients to link to your site. – I once bought a $350 script package and asked my vendor if they could feature my site as site made with their script. They obliged and gave me a PR7 text link from their site. Since the link is worth at least $40 a month, my initial investement for the script has paid for itself many times over. Besides the SEO benefits, it is responsible for thousands of visitors to my site a month through direct clicks. The moral of the story: don’t be afraid to ask. The worse that could happen is that they say “no”.

9. Blogging – Setting up a blog is a no-brainer. Even if you’ve no web designing experience whatsoever, you have a blog up and running in no time. Blogs allows for a more informal setting to get your words across. So, it’s much easier to write a blog entry than an article to submit to article directories. Use your blog to share knowlege, voice opinions, connect with others with similar interests, and of course, to link to your other sites. Avoid spamming blog networks like Blogger and MySpace. These spam blogs (“splogs”) are a waste of time as they will not get much attention from people and will yield little, if any, SEO benefits. Write about something you know and have a genuine interest in. Focus on quality rather than quantity.

10. Content is king. – Yes, content is still king. In fact, content is by far the most important of the ten strategies I’ve mentioned. Having fresh, unique, engaging content is an excellent way to attract natural linking from other sites. This is the type of links that search engines like. You may have heard of the buzz phrase, link-baiting, that is being tossed around in the SEO community nowadays. The idea is to get others to link to you voluntarily, perhaps by causing some type of sensation or controversy on YouTube, Digg, the message boards, or whatever. Link-baiting, in my opinion, is no more than a new play on the old “content is king” mantra.

Oudam is the webmaster of UnlimitedTraffic.net Website Promotion Services, a site that offers a wide range of effective and affordable website traffic building solutions. Visit his site for more free tips and tutorials on optimizing and promoting your site.

Internet Advertising Tips To Guarantee Your Success

Sheila — Mon, 21 Jul 2008 13:56:52 +0000

It is well known that advertising a business on the Internet is one of the most difficult tasks that Internet marketers face today. Many believe it is one of the main reasons that businesses thrive or burn as quickly as they do. But don’t let this intimidate you, with the right promotion your website will be one of those that make it. If you want to succeed with your new online business you must have great traffic volume. There is little to distinguish one web site from another except through online advertising. When you make your web site shine through the masses, your presence will be felt on the internet. With these three Internet advertising tips you be successful and not be one of those sites that crash and burn.

1. When it comes to promoting your business online, you have to understand that getting your website address on somebody else’s website is the way you are found. Granted there are literally hundreds if not thousands of different ways to do this, but you still need to concentrate on this basic fact. The more sites that point back to your site, the higher your site will rank in the search engines. (try to focus on quality links more than tons of “junk links” If more Internet marketers worked harder to get backlinks pointing to their site they would increase their chance for success. Every backlink is a potential visitor waiting to find you. When promoting your business you must work hard at getting as many quality backlinks in as many different ways possible. Awesome Article Explaining Backlinks

2. Don’t think that because your business is on the internet that your don’t have to advertise it with the same amount of intensity as an off-line business would. As a matter of fact, you may even have to put much more effort into promotion because you’re competing with literally billions of other website owners. A traditional business knows exactly how much money they’re going to spend on advertising. For whatever reason, many Internet marketers never establish an advertising budget and just felt like because they’ve built a nice-looking website people are going to find them. Although there certainly are excellent free ways to get traffic to a website, to get the quality kind of traffic that you’re looking for, you are going to have to pay for some of it. Therefore it’s important that you establish a budget, track the results you’re getting, scrub the ones that are not working, and replace those and start over. Ultimately, your goal is to settle into a advertising routine that is helping you hit the goals that you set for your business. One thing I would like to ad to this is the importance of researching all paid advertising methods BEFORE you put out any cash. There are way to many shady advertising sites out there.

3. The final thing we want to mention is that you should become adept at one form of advertising before moving on to another. Unless you are outsourcing many of the functions of managing your advertising, and paying them, it will be important that you really learn and understand one effective way of marketing your business online. When it comes to Internet advertising, there is a lot to choose from, but some of the most effective that have proven to withstand the test of time include pay per click advertising, article marketing, press releases, ezine advertising, and blogging.

If you follow these three Internet advertising tips, you will definitely increase the odds of your internet business being successful.