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Category: social mediaAs you probably know by now, timeline on Facebook has rolled out to businesses. Here are some things that you must know! 1. “Likes” don’t matter anymore, if they ever did. The call to action to “Like” your page is gone. Folks will have to be enticed to return to your page or voluntarily give [...]
?center? I must admit to only becoming aware of this new social media phenomenon fairly recently and, having done a bit of research, I thought I’d write about it in case any of you also fall outside the 11M+ registered subscribers it has up to now. How Does Pinterest Work? Pinterest is essentially a picture [...]
Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1. [...]
Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page?” If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans. 1. Create A Customized Welcome Page – Creating a Customized Welcome Page is an excellent way [...]
LinkedIn, which has recently reached 50 million user milestones, also has long been considered as a social networking site for professionals. If you’re in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their [...]
How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives [...]
If kids, soon-to-be-adults and millions of not-so-young adults are your future audience, then you need to have a Facebook Business Page as you need to be where your audience is. And, today, our children, teens, young adults and even older adults like my former room mates and my ex (who deny they are addicted to [...]
With over 800 million users worldwide, everyone knows that Facebook is now the hottest social networking internet site to use for online marketing. Many businesses have already taken steps to capitalize on this massive marketing opportunity. But do you know about the problems with Facebook that you should REALLY be concerned about? Before devoting too [...]
The recent Facebook changes are game changing. For most this is scary; for us (and hopefully for you, too) it’s exciting! Facebook has managed to make our everyday activities even more social and has created a way for us to share our lives via a virtual scrapbook. This tool lets you feature all your old [...]
Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1. [...]
Before you embark on the five steps, make sure you understand the customers you’ll be working with and the social media ecosystem you’ll be working in. Other important considerations are time and resources. How much staff time can you spare for social CRM (SCRM)? And what budget will you have for sentiment monitoring and listening [...]
Social media SEO has increased in importance, thanks to some changes in Google’s algorithms, most recently the Google Panda update. What Google Panda has done is made social media connections a bigger part of their SEO algorithm – in other words, the more connections a person has, the more likely some of their material they [...]
Recently Google’s latest social network, Google+ opened to the public. In an effort to create a little fun around the subject, College Humor created a two minute video about Not Google+, which encourages people not to join Google+ as we have too many social networks already. Do they have a point? Google+’s most obvious competitor [...]
When you go about marketing your online business through social media, there are a few basic guidelines you should aim to follow. These can be applied to forming connections in social networking sites such as Facebook or Twitter, as well as in social bookmarking services like Digg, StumbleUpon or Reddit – although, perhaps to a [...]
Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started [...]
Customers are now providing voluntarily the sort of information about themselves that businesses have coveted for years – through social media “channels” like Facebook and Twitter. This information can make marketing more precise and boost the value of customer databases, while increasing sales and improving service. With social CRM (SCRM) businesses can use social media [...]
In this day and age, technology is constantly evolving. Everyday we are inundated with new features, new interfaces and improved designs that can sometimes make our head spin. Facebook is not exempt from this either and has undergone a lot of major transformations over the past several years. Just recently, Facebook has made some major [...]
So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on [...]
Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort – and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million [...]
With the recent launch of Google’s social network there has been a lot of discussion over whether this Google venture will actually take off, and whether it has the ability to supersede the biggest social network on the planet, Facebook. In many ways Google+ has advantages over Facebook. For starters it can use Facebook as [...]
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