Make People Angry – That’ll Make Them Love You!!!
By Sheila on Dec 13, 2009 in Advertising Tips
A couple days ago I was driving my kids to school when my daughter started freaking out in the back seat. Luckily we were stuck at a long red light and I was able to figure out what had made her so upset.
Just great! PETA Strikes again!
The headquarters for PETA is located about a mile from my house. We have had to put up with some of their antics before living so close, but this is the first time a group of fanatical morons with a point to make has upset my kid. Instead of being afraid of eating chicken nuggets (which is kind of the point of this whole campaign – they are trying to get McDonalds to change their methods of killing chickens – by targeting children in their advertisements) I never really paid much attention to these guys before now but after some research they seem to be a bunch of overzealous hypocrites who spend all their money on a) negative advertising or 2) pictures of naked women (there campaign against wearing fur).
I could complain about these guys a lot more but that isn’t the point of this post. I just wish they’d grow up and start targeting someone their own age. My daughter will have nightmares of that psycho Ronald McDonald coming after her. Idiots! They set up their little stands outside McDonalds and hand out Unhappy meals to everyone. Inside, a bloody rubber chicken, a packet of blood and a PETA T-shirt (give one to my kid and I’ll shove it up your *** !!!)
Anyway, to get on with it – Right after I saw the Van I was really trying to figure out why someone would want to run a negative advertising campaign. What do they get out of it? All they do is piss off all the parents of the kids that get upset. I don’t really see people flocking to PETA and their beliefs because of the nasty, negative advertising campaign they run. Sure they stir up controvresy, but where does it get them? What purpose does it serve? With all of the lawsuits and bad press, I’d think they are just hurting their group. Someone isn’t thinking of the big picture. Here’s one they got blasted for and ended up taking down:
Would you try to gain attention by pissing people off? Is this a good form of advertisement? I think I am going to go rent a fur coat, ride a horse-drawn carriage down the street to PETA and hand out Chicken Teriyaki.
18 Comment(s)
By Project Savior on Dec 14, 2009 | Reply
I hate all ads targeting kids, even positive message ones.
Those PETA ads are totally disgusting.
By Anne on Dec 14, 2009 | Reply
The goals are education. Something controversial will get more attention than something bland. While you go ticked off, there are probably many others who think, “Oh, I never knew that McDonald’s was cruel, maybe I should go to Wendy’s.” PETA is trying to impact McDonald’s pocketbook.
By Blia on Dec 14, 2009 | Reply
I don’t know why some people can’t keep kids out of their campaigns. Afterall, it isn’t the kids that will be doing something to make a difference. It’s the parents who get ticked off instead of getting proactive.
By Sheila on Dec 15, 2009 | Reply
Anne – You’re right, the goal is obviously education – I just think they totally miss their mark. The get so fanatic and ridiculous that they turn people away.
Sheila
By Sandi on Dec 15, 2009 | Reply
And I have heard the same thing about KFC. I believe in the humane treatment of animals….but come on. This is getting ridiculous. I am a meat eater. No one is ever going to change that. Nothing. If you are a vegetarian, that is great. More power to you. I respect it. But I am not a vegetarian. I do not understand why PETA has to be so rude. They just some like a fanatical religious group to me. I don’t see anyone rushing to church….nor do I see anyone rushing to drop their chicken nuggets.
By Rob on Dec 16, 2009 | Reply
PETA is not at all dissuasive in it’s tactics. If anything, it makes me all that much hungrier for a burger.
By DogsDeserveFreedom on Dec 16, 2009 | Reply
PETAs advertising makes a lot of people angry … but at the same time, there are a lot of people who flock to them. I’ve often wondered why …
By Jen on Dec 16, 2009 | Reply
Negative press is still press and it keeps their name in the papers and on the news and on blogs like yours. I’m not a fan of PETA, I eat meat but I do want animals treated kindly. Their campaigns piss me off and I agree with Sandee in that they are no different than any radical religion out there. And these tactics make me stay away from them and prevent me from contributing to them.
By ann on Dec 17, 2009 | Reply
If you stop and think about this for a minute, humans are also animals, kids in a way could be considered the pups. The ads presented by PETA in a sense is cruelty to animals. Hmmm
Ok so that may be a very strange way of putting it but, you get what I mean?
By Jamie on Dec 17, 2009 | Reply
When I was in high school, I donated $500 of my own money to PETA, because of a letter they sent me claiming to expose labs that test on rats needlessly. I sent $100 for each of my pet rats at the time. At the time, I was for their inside exposure of needless cruelty on laboratory animals.
But this type of advertising is going too far.
Was that real blood in the packages they were handing out?
By Spife on Dec 17, 2009 | Reply
I think there’s a point between persuasive advertising and plain scaring.
By Natalie on Dec 18, 2009 | Reply
OMG, this is horrible! It’s is sort of like the idiot “environmentalists” that set a car lot full of 40 hummers on fire 4 years ago… the fire then blew up several gas lines on the lot. I think THAT damage to the environment was way worse then if all those cars had been driven for 10 years.
By Cynical Musings of a Military Wife/Jennifer on Dec 19, 2009 | Reply
Okay, this is the most off-topic comment you’ve probably ever gotten. I LOVE the necklace the girl is wearing in the pic. Do you have the site link to the original picture, so I can try to track down the maker? (or is it a picture of someone in your family?)
Thank you so much!
Jennie
p.s. love your blog and this article was great! Already went and twittered it.
By graphic tablet on Dec 23, 2009 | Reply
There is a lot that can be said about PETA but they are trying to do something good. Are they actually doing good is a different matter. But they efforts are just something that we all could agree with – to make our world better place. And here we have a question: are those efforts well-enough to let them do this without any consequences? Breaking the law, using rapid marketing methods and shocking the audience is something that more likely some tabloids would use and not respected social organization.
By Wogan on Dec 27, 2009 | Reply
You know how PETA’s main argument is how the meat industry is cruel to animals? They consider it cruel because the animals are aware and respond to their treatment, but plants show no such response, so it’s OK to butcher them.
New research: http://www.nytimes.com/2009/12/22/science/22angi.html?_r=1
Plants react to stimuli in their own way. Under duress, they raise defenses – they know when they’re being attacked.
I’m still waiting for the “Save the Vegetables, Eat the Vegans” campaign – it’ll be legendary
By Lisa - Alterity on Jan 5, 2010 | Reply
I can’t stand these people! People, Eat The Animals!!!!! I don’t approve of animal abuse, but these people take it too far AlWaYs!!!! Consider yourself lucky: my step-daughter who just moved out a year ago is a member of PETA….she used to drive me nuts! The amount of money she would send in when they sent her those bleeding-heart solicitations for money. It’s crazy. Thank goodness she moved out! Now we can eat meat in peace!
By Wess on Jan 11, 2010 | Reply
I hate PETA. I mean, how the crap else do they propose people kill a chicken?
I’m ok with talking about the benefits of being a vegetarian or whatever, and I GUARANTEE that they would get angry if we tried to force something on them using their same tactics…hmm…that’s not a bad idea…
I say we go to a PETA rally and throw raw steaks/hamburger meat/live chickens/dead chickens/etc. at them.
By Venue Leicester on Jul 20, 2010 | Reply
well they say all press is good press dont they…Im not so sure!