4 advertising tools you can use to drive more sales

Today I have some advertising resources that can help you increase your leads and sales. Here are four links with tips and tricks to get your work week off to a good start.

With organic reach at lower levels, it looks like the future of brand visibility is in paid advertising. Your business needs the best results with the least amount of time and money. Do you need to improve your online sales? Take advantage of these great advertising tools and let me know how they work for you!

1) Relevant shopping experience – Criteo

Use technology to better connect with brands and customers. Criteo is a great tool that allows you to target the right prospects and deliver deals to them just when they need them in real time. The software includes an intelligent algorithm with connections to 16,000 publishers with precise CPC tracking and management. Use this cutting edge resource to learn more about your target market for better ad performance.

2) Go beyond one-size-fits-all ads – ReTargeter

If you need better information for your paid ads and want to increase your sales, you’ll want to give this tool a try. Retarget provides retargeting services for websites and social media. Focus your ads on your current customers and prospects based on email opens, clicks, engagement, and more. This service will not only improve your conversion rates, but will also help you manage your campaigns.

3) Powerful targeting and tracking – Perfect audience

Reach your target market on the web and social media from one place. Perfect audience will allow you to install a tracking code for your mobile ads, website, Facebook, and retargeting campaigns. Easily track your earnings, manage multiple websites, and get detailed analytics from a single dashboard. The tool includes helpful videos and tutorials to help your business gain more control over your ads.

4) Reach more e-commerce customers – AdRoll

Do you want to attract new prospects no matter what device they are using? AdRoll includes services like Apple iAd, Facebook, Twitter and Google in a user-friendly interface. Collect customer data and engage your customers with targeted ads, especially on Facebook where users have seen a dramatic increase in their income through the use of this tool. The service also includes managing your promoted tweets on Twitter with powerful reach through mobile and desktop platforms.

We hope you find these advertising tools useful for your online business sales. Are there any you would like to add as well?

Have fun with these tips and tools.

Majorie T. Leonard

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