Commercial advertising with personalized social media program

Did you know that almost half of the population uses some type of social media? If you don’t showcase your company’s products or services to consumers, your competition will. Facebook had 2.32 billion users at the end of 2018, according to Statista Statistics, but you don’t need my stats or any to tell you.

You just have to look around, people take their phone everywhere and are constantly looking for it for information. Social media has become the most trusted word of mouth resource, and when properly leveraged, it can have a significant impact on your business’ bottom line.

Social media advertising can often be complex and difficult to understand as platforms are constantly changing, however, the benefits can change the way a business finds and interacts with new and existing customers.

Some of the benefits include staying in constant contact with your customers. Business owners can do this by posting industry specific updates and promotions, such as coupons and sales. Many business owners can also post videos and speak directly to their customers throughout the year. The use of social media will increase customer loyalty and customer retention through this constant communication. Social media is also a great way to find and attract new customers, not just new customers. With social media advertising, you can identify the exact type of customers you are looking for. Social platforms like Facebook allow an advertiser to use geography, age, buying habits, and more to locate the exact type of customers they are trying to attract.

Here are some interesting statistics on social media:

  • Almost two-thirds of Americans are Facebook users (68%) and three-quarters of Facebook users access Facebook daily, 73% of Americans use Youtube (http://pewinternet.org)
  • 71% of consumers who have found a product or service on social media will recommend it to others using a social media platform (Ambassador: www.getambassador.com)
  • Almost 70 percent of social media users will use their smartphones to access this social platform (www.comscore.com)
  • In 2015, Facebook influenced 52% of consumers’ online and offline purchases (this figure is increasing every year: www.thedrum.com)
  • There are now over 50 million businesses using Facebook to interact with existing and new customers (source Facebook)

The good news for business owners here on the Delmarva Peninsula is that DelmarvaNow.com can help your business grow with Best In Class digital technology. Last fall, USA TODAY, our parent company, launched our LocaliQ online products. This enables my team to provide our clients with personalized social media advertising programs that put our advertisers in the best possible position to attract customers where and when they are ready to make a purchase. We are part of a nationally selected group that has the status of “Facebook Marketing Partner”. So, right here on the shore, small business owners can use our unique technology and marketing experts to drive more leads to your business.

We can tailor a social media campaign strategy that is specific to your business. For example, a doctor may need a completely different set of tools than a roofer.

At DelmarvaNow.com, we also provide an easy-to-use tracking platform so that a business can track how well their social media campaign is working – more importantly, why it is working. This allows us to ensure that our clients’ marketing dollars are used in the most effective way possible. Clicks are good, but leads are better. Using our world-class technology, we give our advertisers the ability to know exactly where and why leads are coming from and we are able to make adjustments to a social media ad campaign as needed.

With LocaliQ, ad spend is monitored and improved to ensure our advertisers are getting the most out of their budget. We combine our world-class technology and a local team of digital media experts who will take the time to meet you face to face for local one-on-one attention.

For a free consultation, please contact Ron Pousson, Sales Manager, and to begin your experience with one of his local digital marketing experts. He can be reached at [email protected], 410-726-0349 or https://www.linkedin.com/in/ron-pousson-6131ba36/


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Majorie T. Leonard

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