Leafly announces expanded advertising tools for cannabis brands

SEATTLE–(BUSINESS WIRE)–Leafly, one of the world’s leading cannabis discovery marketplaces and resources, today announced an extension to the Leafly-branded subscription to provide more control and choice to more than 7,800 brands that use Leafly to reach new customers. The Leafly Brand Expanded Subscription allows brands to customize how their products are showcased and amplified in Leafly and its dispensary menus, and provides new data reports with real-time sales and traffic insights.

The Leafly Brand Extended Subscription includes a customizable brand profile page and offers the following new and expanded features to help brands get the most out of their Leafly presence, with all features available September 30, 2021:

  • Robust new reports with detailed insights into top-performing products and stores so brands can make informed decisions about sales and ad spend;

  • Increased visual customization of brand profile pages so brands can now highlight three featured products, include additional videos and hero images, and add product showcase sections;

  • Increased control of the product catalog as displayed on dispensary menus, including the ability to add full product details such as cannabinoid data and a link to the 5,000+ strains in the database Leafly data; and

  • New built-in boost for top carousel slots in dispensary pages.

Recent data from Leafly and Whitney Economics shows that the US cannabis industry is on track to reach $25-26 billion in sales by the end of the year, representing a 35% increase in revenue from one year to the next. This puts cannabis on track to become the fastest growing industry in the country and makes the Leafly-branded subscription service more crucial than ever for cannabis brands.

“Due to Leafly’s large cannabis consumer audience, our brand page membership has helped Phat Panda generate over $1.5 million in online sales in Washington State alone. We have full control of the content that powers our dispensary partners’ menu and Leafly’s support team is amazing,” said Johnny Wilson, Vice President of Sales at Grow Op Farms, LLC (dba: Phat Panda) .

“Ensuring your brand shines on Leafly is the best way to cut through the noise and reach millions of new cannabis customers. The expanded Leafly brand subscription tool gives brands even more customization and choice in how and where they present their products to Leafly’s audience,” said Sam Martin, director of Leafly operation. “From catalog control to new reports and metrics, the Leafly brand subscription has all the tools needed to help a cannabis brand break through.”

Leafly Branded Extended Subscription is currently in beta with select partners and will be fully available on September 30, 2021. Leafly Branded Subscription Tool pricing starts at $199 per month. For more information or to book a demo, please visit Leafly Brand Solutions.

ABOUT LEAFLY

The Leafly Cannabis Marketplace will help over 125 million people discover cannabis this year. Our powerful e-commerce tools help buyers make informed purchasing decisions and enable cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the Leafly mobile app through the Apple App Store or Google Play.

Majorie T. Leonard