Leafly announces expanded advertising tools for cannabis brands

SEATTLE – (COMMERCIAL THREAD) – Leafly, one of the world’s leading cannabis discovery markets and resources, today announced an expansion of the Leafly brand subscription to provide more control and choice to the more than 7,800 brands that use Leafly to reach new customers. The extended Leafly brand subscription allows brands to personalize the way their products are presented and amplified in Leafly and its dispensary menus, and provides new data reports with real-time sales and traffic information.

Extended Leafly Brand Membership includes a customizable brand profile page and offers the following new and extended features to help brands get the most out of their Leafly presence, with all the features available on September 30, 2021:

  • Robust new reports with detailed information on top performing products and stores so brands can make informed decisions on sales and advertising investments;

  • Increased visual customization of brand profile pages so that brands can now highlight three featured products, include additional video and hero images, and add product spotlight sections;

  • Increased control of the product catalog as displayed on dispensary menus, including the ability to add complete product details, such as cannabinoid data and a link to over 5,000 strains of the Leafly database; and

  • New built-in amplification for top-of-page carousel placements in dispensary pages.

Recent The data from Leafly and Whitney Economics shows that the U.S. cannabis industry is on track to reach $ 25-26 billion in sales by the end of the year, representing a 35% revenue increase from a year over year. This puts cannabis on track to become the fastest growing industry in the country and makes Leafly’s brand subscription service more crucial than ever for cannabis brands.

“Due to Leafly’s large cannabis user audience, our brand page subscription has helped Phat Panda generate over $ 1.5 million in online sales in Washington state alone. We have full control over the content that powers the menu of our dispensary partners and the support team at Leafly is amazing, ”said Johnny Wilson, vice president of sales at Grow Op Farms, LLC (dba: Phat Panda).

“Making sure your brand shines on Leafly is the best way to reduce noise and reach millions of new cannabis customers. The extended Leafly brand subscription tool gives brands even more personalization and choice in how and where they present their products to the Leafly public, ”said Sam Martin, COO by Leafly. “From catalog control to new reports and metrics, the Leafly brand subscription has all the tools needed to help a cannabis brand break through. ”

The extended Leafly brand subscription is currently in beta with select partners and will be fully available on September 30, 2021. The price of the Leafly branded subscription tool starts at $ 199 per month. For more information or to book a demo, please visit Leafly brand solutions.

ABOUT LEAFLY

The Leafly cannabis market will help more than 125 million people discover cannabis this year. Our powerful e-commerce tools help shoppers make informed purchasing decisions and empower cannabis companies to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the Leafly mobile app through the Apple App Store or Google Play.


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Majorie T. Leonard

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