LinkedIn is the best free business advertisement for attracting customers


Of all the social media sites, LinkedIn is for business and this is where you need to be. If you haven’t already registered, then register. To use it as a business development tool, be liberal with who you connect with and use LinkedIn as a blog site. LinkedIn is the gift that keeps on giving.

The last time I checked, the demographics are great: the average LinkedIn user was forty-six years old and making over $ 88,000 a year. This is your chance to spread serious business information about yourself. But don’t treat LinkedIn like Facebook or Twitter; please do not post trivial status updates.

For the latest information on using LinkedIn, at a recent meeting of the Minnesota Chapter of the National Speakers Association, I interviewed author and professional speaker Carol Kaemmerer, a LinkedIn coach who helps businesses, professionals and consultants to leverage the power of LinkedIn to increase their visibility and influence. .

She is the author of LinkedIn for savvy executives: promote your brand with authenticity, tact and power. I asked him to share some of his top tips for using LinkedIn to attract high paying clients:

Make a good first impression. “There are a lot of first (and often last) impressions made on LinkedIn. You control how people view you online on LinkedIn. A sparse profile indicates that you are out of date or out of step with the way professionals are controlling who they do business with today. In contrast, professionals with a remarkable LinkedIn presence find it helps them: build quality relationships online and face-to-face; prepare for meetings by researching participants’ backgrounds; seek out the best talents, prospects and collaborative partners; demonstrate leadership and track record; maintain relationships with investors, shareholders, employees and other stakeholders.

Stay on the personal brand. “The most memorable profiles are deeply rooted in the personal brand. When we know and communicate our brand authentically, we dramatically improve our opportunities to steer our careers in the directions we want. Some of the personal branding questions that can help shape our LinkedIn profile are: what are the three things you want to be known for, what sets you apart in the world of work, and what are your most important keywords. “

Make it a perfect image. “Because people are visual, your portrait is the first thing that will grab their attention. This photo should be your most flattering image because you will always look exactly like your photo for relationships you don’t get the chance to meet in person. Your portrait should be a portrait with your smiling eyes and mouth, as this is your welcome to your profile. Other visual elements that can reinforce your brand are a custom banner that visually represents an aspect of your personal brand (replacing the blue image behind your portrait), and other images and videos uploaded to your About and Experience sections.

Write the right title. “Your LinkedIn title (the line of text under your name) is like a personal advertising slogan. While LinkedIn will automatically populate your title with your current job title, you can customize it (in 120 characters) to provide more information about the value you bring to your role, your points of differentiation.

Tell me your story. “In the About section (aka summary), tell your business story in the first person in 2,000 characters or less. If this section is blank, people will compose a story tailored to your work history – and they might For example, when reviewing a senior executive’s resume before our first consultation, I was concerned about the number of executive and vice-president positions he had listed and the short duration of everyone. I was worried that he had social issues in the workplace that explained his brief stints in his roles. When I met him, I discovered that my made-up story was far from the grassroots. He was a consultant in business turnaround and when he had made sufficient improvements in the way the business was run, he moved on to the next challenge.With the addition of a story that explained his career, the short tenure could be seen as an indicator of its efficiency acity in the recovery efforts he undertook, rather than as a character flaw.

A final tip from Kaemmerer: “LinkedIn goes beyond your personal profile. Being active on the LinkedIn platform is a way to cultivate your business relationships by engaging and providing value to others through what you choose to share. People who regularly share valuable brand information can cultivate a reputation as a thought leader.


Majorie T. Leonard

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