The Marketing Edge – Targeting audiences with Facebook advertising tools – The Marketing Edge – Biz
Reaching people interested in your product or service should be done in stages – the first is determining your target audience.
Once you find out who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool that billions of people use every day: Facebook. This popular social media platform has a lot of tools for businesses that want to reach their target audience. With Facebook advertising tools, you can be as broad or as specific as you want so that you can engage potential customers.
The trick to using this platform to successfully target your audience is knowing how to access the various Facebook advertising tools available to you. Facebook’s “ad builder” tool can help you get started. Whether your marketing goal is to reach people close to your business, increase brand awareness, collect leads, or drive traffic to your website, this tool can help.
We will use brand awareness as an example. If you want to market your business and get people to recognize who you are and what you do, Facebook is a great place to start.
Are your target audience 40-50 year old men in Presque Isle, Maine? No problem! Facebook lets you choose an age range, gender, location, and more. You can even target people based on demographics, interests, and behaviors. Are the 40-50 year old men in your target audience typically married and interested in fishing? Facebook can help you target a specific audience.
If you are a Facebook advertiser, you can narrow down the target audience for your ad based on various factors, such as age, gender, relationship status, education, and even their job. You can also use interest-based targeting, which helps you further refine your audience based on their interests, hobbies, and pages they like on Facebook. Facebook collects these interests from information that users have already added to their accounts, such as the posts they share in their newspaper, the keywords of the pages they follow, or the apps they use.
Additionally, audiences can be targeted based on their behaviors – Facebook activity and offline activity provided by third-party sources. After you’ve narrowed down the audience for your ad, you can choose a budget, schedule, and format, then let Facebook do the rest.
Facebook also gives you the option of creating a “Like Audience” based on people who are already interested in your business. The platform uses characteristics, such as location, age, and interests, to find like-minded people in a custom audience, enhanced Facebook pixel, or Facebook page. For example, you can upload an email list of your current customers and create a Lookalike Audience that has similar characteristics to those who have already purchased from you. You can also use remarketing to show your ads to people who have visited your site but have not yet made a purchase.
These sophisticated Facebook advertising tools will allow you to target people who will be interested in your product or service. Now all you have to do is try it out for yourself!