TikTok Launches Back to Business Program for Small Business Advertising


TikTok, the leading platform for short-lived mobile videos, has launched a new TikTok Back to Business program. In it, the company is offering $ 100 million in ad credits to small businesses advertising on the site.

The platform provides businesses with the tools to harness the creativity and potential of the TikTok community. With the right tools at their disposal, businesses can optimize their marketing campaigns on TikTok.



TikTok Back to Business Advertising Credit Program

Small businesses eligible for the advertising credit program can apply for a one-time advertising credit valued at $ 300. Ad credits must be used by December 31, 2020. Any additional expenses will be offset 1 to 1 by TikTok with ad credit. The credit can be up to $ 2,000 per business.

Tap into the TikTok community

The business world has been hit hard by Covid-19. TikTok has approximately 800 million users worldwide. The TikTok app has been downloaded over 2 billion times. Tapping into the TikTok community could be invaluable in helping small businesses recover from the adverse effects of the pandemic.

TikTok for Business empowers small businesses to unleash their creative side with a suite of creative tools. There is no limit to what a business makes or sells in order to use the new platform.

In a statement, Blake Chandlee, vice president of global business solutions at TikTok, describes the benefits of getting involved with TikTok.

“TikTok’s immersive, short videos provide a platform for businesses to participate and engage with a community known for its creativity, resourcefulness and joy,” said Chandlee.

“As our marketing solutions evolve and evolve, we continually build for the future and aim to meet the growing needs of our partners. We are delighted to continue to support our community by providing the tools and resources for small business owners to navigate these difficult times, ”added Chandlee.

Creative tools and performance targeting

The platform is integrated with creative tools to enable marketers to embrace creativity and authenticity.

With intelligent performance targeting capabilities, TikTok for Business is designed to help businesses get discovered by new, engaged audiences.

Flexible budgets

TikTok Ads Manager allows businesses to quickly create an account on TikTok, accommodating all levels of expertise.

Ads manager can be used with flexible budgets. This flexibility allows businesses to adjust their spending at any time.

Corporate accounts

TikTok is also launching a Business Accounts feature, which provides businesses with additional tools. Tools are customized based on a company’s unique needs for audience engagement and performance analysis.

From introductory “let us know” videos to workspace tours, the possibilities for video creation on Tiktok are endless. Through inspiring video content, TikTok provides a wealth of opportunities for small businesses to reach and engage with audiences.

The new TikTok for Business platform is designed to help small businesses maximize the creative prospects of video publishing. In doing so, TikTok helps small businesses recover and grow from immense disruption.

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Image: tiktok.com



Majorie T. Leonard

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