(VMEO) – Vimeo partners with TikTok for small business ad campaign
Vimeo (NASDAQ: VMEO) teams up with TIC Tac as part of a partnership designed to encourage small and medium-sized enterprises (SMEs) to use the abbreviated video platform for advertising and marketing.
What happened: The new partnership will allow SMEs to use the Vimeo Create AI video production tool to produce and publish ads directly in TikTok Ad Manager in minutes.
The companies collaborated on custom video templates that are exclusively available in Vimeo Create and have been optimized for the TikTok platform.
Vimeo has also joined TikTok Marketing Partners in the new Creative Tools subcategory, with the goal of helping brands produce creative assets for presentations on TikTok.
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What happens next: The companies said a test of small businesses using Vimeo Create to advertise on TikTok resulted in more than 85% of participants reporting successful campaign results.
“We’re excited to be the first video creation platform to integrate with TikTok for Business and extend the reach of Vimeo Create, so more businesses can engage even more customers online,” said Richard Bloom, Senior Vice President of Business Development at Vimeo.
“As small businesses recover and rebuild themselves after a difficult year, TikTok is working on ways to make it easier to access their community and grow their business,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.
Photo: Nitish Gupta from Pixabay.
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