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While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net. This new mindset doesn’t change the fact that you still have [...]
Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review [...]
Recently, Google+ further opened up its platform to now accept “Brand” or “Company” based accounts or profiles. This means that business and site owners can now promote and brand their companies within Google+. This might seem like a small change, but one only has to look at the tremendous success of Facebook’s Fan pages, to [...]
I received this email from Ben Simon from Mozilla.org and wanted to pass it on. Pass it on – tweet it, like it, whatever. What do you think of this Internet Censorship Bill? Hi Sheila, Last week, supporters of online innovation rallied together in an impressive display of support: there were more than one million [...]
SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk [...]
On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one of Google’s engineers. So what was the reason for this catastrophic and “game-changing” update? Well, according to Google: “This update is designed to reduce rankings [...]
Jan 31, 2012 | 0 comments | View Post
When you think about online visibility for your local business it’s so easy to get wrapped up and overloaded with what you should be doing on the internet to promote your website. Yet, small changes to your every day business routine can make a big difference. Often, business owners think about being visible online as [...]
Jan 28, 2012 | 0 comments | View Post
When I wrote the article “10 Proven Benefits of Converting Your Articles into Videos” the first comment I received from one of my followers was “How do you turn your articles into videos?” This prompted me to come up with this simple explanation on how to go about it. There are several options of converting [...]
Dec 27, 2011 | 3 comments | View Post
The Power of Giving and User-Friendly Websites I’ve been involved in sales and marketing for over twenty years – half my adult life. And sometimes I still get confused when I browse the Internet and visit websites searching for information, or to make a purchase. I’m absolutely amazed at how complicated some marketers make doing [...]
Jan 16, 2012 | 0 comments | View Post
When it comes to marketing blogs, we all know what the “authority” blogs are, right? After all, they’re hugely popular and many of us follow those blogs faithfully. Blogs like ProBlogger, DailyBlogTips, SearchEngineJournal, ShoeMoney, CopyBlogger, just to name a few. You know, the usual suspects. But there are many other outstanding marketing blogs flying under [...]
Dec 15, 2011 | 0 comments | View Post
Recently, Google+ further opened up its platform to now accept “Brand” or “Company” based accounts or profiles. This means that business and site owners can now promote and brand their companies within Google+. This might seem like a small change, but one only has to look at the tremendous success of Facebook’s Fan pages, to [...]
While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net. This new mindset doesn’t change the fact that you still have [...]
Jan 27, 2012 | 0 comments | View Post
Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review [...]
Jan 09, 2012 | 0 comments | View Post
Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! If you can’t get people to stick around your site and eventually contact you, your website [...]
Dec 21, 2011 | 0 comments | View Post
Things tend to evolve quickly on the Web, especially in marketing strategies. Techniques that worked great a few short years ago produce little to no results today. What method has proved to be the mainstay cash generating effort? This is an easy and obvious answer – the sales video script. This is nothing “new” so [...]
Oct 28, 2011 | 0 comments | View Post
Using local SEO and targeting local organic traffic is a large section of any internet marketers campaign and this is mainly because there are so many small businesses operating today. It has been estimated that there are close to thirty million in the United States alone and of these the majority of their first time [...]
Oct 17, 2011 | 0 comments | View Post
There’s been a lot of talk lately that article marketing has gone the way of the Do-Do bird, especially since the Google Panda update. As I see it though, the value of article marketing hasn’t diminished at all, the process itself has just evolved. Add guest blogging to your article marketing strategy and bring it [...]
Oct 16, 2011 | 0 comments | View Post
2011 is being touted as the year when mobile technology really comes to the fore. So what are the characteristics, advantages and disadvantages of mobile web design? Which web development features are mobile friendly and which are not? Lastly and most importantly, how do you find out how mobile web design could work for your [...]
Dec 26, 2011 | 0 comments | View Post
2011 is being touted as the year when mobile technology really comes to the fore. So what are the characteristics, advantages and disadvantages of mobile web design? Which web development features are mobile friendly and which are not? Lastly and most importantly, how do you find out how mobile web design could work for your [...]
Dec 17, 2011 | 0 comments | View Post
If you follow the industry of mobile marketing or mobile advertising you probably already have an inkling as to what is taking place all across the globe. Smartphone sales already outpace PC’s and laptops and there is no sign of any slowing in the future. There is good reason for this. A smartphone ain’t just [...]
Dec 16, 2011 | 0 comments | View Post
Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1. [...]
Dec 11, 2011 | 0 comments | View Post
Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page?” If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans. 1. Create A Customized Welcome Page – Creating a Customized Welcome Page is an excellent way [...]
Dec 05, 2011 | 0 comments | View Post
LinkedIn, which has recently reached 50 million user milestones, also has long been considered as a social networking site for professionals. If you’re in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their [...]
Nov 29, 2011 | 0 comments | View Post
Everyone online really came together to help stop the SOPA and PIPA act. It was almost like a community after a disaster. Everyone comes out of their homes and works together for a cause. Though not as dire as a natural disaster, I saw the same tendency for a group of people to come together [...]
Jan 21, 2012 | 2 comments | View Post
Have freezer eye? You know, you stare at the computer long enough hoping to figure out which article ideas to write about only to have your eyes freeze. You ask yourself, “What do visitors want to read? What do I like writing about? What have I already written? What pertains to my website or blog? [...]
Dec 24, 2011 | 0 comments | View Post
Hi Sheila, Mozilla’s roots go back to a time when the Internet was new, fragile and in need of nurturing. A small group of people came together to do just that. They collaborated to create, shape and build a Web that is safe, open and accessible for anyone. They made it something better: a place [...]
Dec 23, 2011 | 0 comments | View Post
When most people start planning SEO for their website I can bet you a large proportion of them get stuck when it comes to really understanding what part social media has to play in SEO. Social media often lags further down the priority list behind SEO for a variety of reasons, mainly a lack of [...]
A few months back, I wrote an article titled Google’s Panda Update: Haters, Cheaters and Consequences. The article was my defense of Google’s constant algorithm changes. In that article I naively wrote the following: “Unlike a lot of cynics out there, I believe that Google is trying deliver the most relevant and useful search results [...]
Dec 20, 2011 | 0 comments | View Post
Blog traffic has always slowed down during the Holiday Season for me (you know, everyone gorging on turkey and watching all that damn football) You’re either cooking for turkey day (you know, that ten hours of hard work that gets devoured in under five minutes flat), traveling to family and friends (could be one family [...]
Dec 19, 2011 | 0 comments | View Post
Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send [...]
Dec 18, 2011 | 2 comments | View Post
Do your part to save the internet!! Email from Ben Simon, Mozilla Foundation Hi Sheila, This week is shaping up to be a big one for the future of the Stop Online Piracy Act (SOPA). The House Judiciary Committee — which has jurisdiction over the bill, and the greatest power to stop or change it — [...]
Dec 14, 2011 | 0 comments | View Post
